1. Getting Started

1. Enter Keywords (comma-separated niches — up to 5, e.g. "plumbers, drain cleaning")
2. Enter a Location — city + state, ZIP code, or full address
3. Select a Radius (5–100 miles) and Emails/Biz count
4. Click Scan ↗ — results load within 10–30 seconds
5. Click any business card to open the detail drawer with the full assessment
6. Click 📄 Report on a card or in the drawer to download a branded PDF

Tip: Use the ✕ Clear button in the toolbar to reset results, or ← Back to return to your previous scan mode.

2. Understanding Grades

Each business is scored 0–100 across digital health categories. The grade ring on each card reflects the overall score:

Tip: Filter by "Bad (D/F)" to surface your highest-value prospects first.

3. Scan Modes

• 📍 Scan by Location — Main scan mode. Enter keywords + location + radius to find local businesses and assess them automatically.
• 🎯 Find Bad Websites — Searches a niche in a location and filters for businesses with poor digital presence (D/F grade). Ideal for cold outreach lists.
• 🔍 By Business Name — Search for a specific business by name and location. Fuzzy retry logic kicks in automatically if no exact match is found.
• 🔗 Check AEO on URL — Run a deep AI Engine Optimization assessment on any URL, or find a business by name and assess its site directly.

4. Score Categories

• Website — Has a professional website (90 pts if yes, 0 if none)
• HTTPS — SSL/TLS active. Browsers warn on unsecured sites.
• Domain — Domain age and quality signals. Older = more trusted by Google.
• Load Speed — Page timing signals. Sites >3s lose 40%+ of mobile visitors.
• Mobile — Responsive design detected. 65%+ of local searches are on mobile.
• SEO/AEO — Indexability, HTTPS, and domain signals. AEO requires deeper assessment via Check AEO on URL.
• Reputation — 60% star rating (credibility-gated) + 40% review volume. A 5.0★ with <20 reviews caps the star component. Reputation caps all other scores — see below.
• Design — Domain age signals and visual quality indicators.
• Local — Estimated local presence in the scan radius. 100 requires 200+ reviews and 4.5★.

Reputation caps other scores. When Reputation is F (<40): Website max 70, Local max 40, SEO/AEO max 60, Design/Domain max 65, Overall max grade D. When Reputation is D (40–59): Local max 55, SEO/AEO max 70, overall max grade C.

5. PDF Report & Contact Toggle

• Cover page — Score ring, 5 mini rings (Website, Reputation, Mobile, SEO/AEO, Design), and a 9-axis radar chart color-coded by score band.
• Page 2 — All 9 category bars with explanations, data confidence, top 3 issues, and the Local Market Visibility Map.
• Page 3 — Prioritized action recommendations grouped by category.
• Include contact toggle — Before downloading a PDF, check or uncheck "Include contact" to control whether Apollo contact data (name, title, email) appears on the cover page. Useful when sharing with the business vs. keeping internal.

PDFs are generated entirely in your browser — no data is sent to our servers.

Note: Reports are pre-scanned in the background but only displayed when unlocked. Click + Partial Report on a business card to see signal data, or + Full Analysis for the AI-powered deep report.

6. Apollo Contact Enrichment

If you have an Apollo.io API key (set in ⚙ Settings → Apollo API Key), BizScan will automatically enrich each business with:

• Company details — industry, employee count, revenue, founded year, LinkedIn/Twitter
• Key contact — name, title, email, LinkedIn, phone

Enrichment runs in the background after each scan so it doesn't slow down your results. The contact appears on the business card, in the preview drawer, in the PDF (if "Include contact" is checked), and in the Leads pipeline.

Apollo credits are consumed from your own Apollo account. BizScan never stores your API key on the server — it stays in your browser's localStorage.

Note: Apollo enrichment fetches email data in the background, but the actual email is hidden until you spend credits to unlock it on a per-business basis. See the Credits & Unlocks section.

7. Email Discovery & Verification

BizScan finds emails two ways:

• Scraped — Regex scan of the business homepage HTML. Up to 3 emails per business.
• Apollo contact email — From the Apollo enrichment contact record.

Email status badges:

• ★ — Verified deliverable (confirmed by Apollo or Hunter.io). Safe to email.
• ? — Pattern-matched guess (Apollo emailStatus = "guessed"). Use with caution.
• No badge — Scraped or unverified.

You can also set a Hunter.io API key in ⚙ Settings to run additional email verification on scraped addresses.

8. Leads Pipeline

After scanning, click Save to Leads (or it saves automatically on push to GHL) to add businesses to your pipeline. Access leads via 📋 Leads in the top tab bar.

Pipeline stages:

• High Potential — Top priority prospects (formerly "HOT")
• Medium to High — Strong prospects with some gaps (formerly "WARM")
• Medium — Average prospects worth nurturing (formerly "COLD")
• Low Potential — Low priority or already-good businesses
• Won — Closed deals

Switch between ☰ Table and ⊞ Board views. Use the sort dropdown to order by score or date. Filter chips narrow by status or grade.

9. Leads Table Controls

• Select-all checkbox — Header checkbox selects/deselects all rows on the current page only. Shows indeterminate state when partially selected.
• Pagination — Results paginate at the bottom of the table. Choose 25, 50, or 100 rows per page. Use Prev / Next or jump directly with the page selector.
• ↓ CSV export — Exports selected leads (or all if none selected) including all emails, score, grade, pipeline status, and contact data.
• Push to GHL — Pushes selected leads to your active GHL account as contacts with full custom field data.

10. 💎 Credits & Unlocks

Your account has a credit balance shown in the header (💎 N credits). Credits are spent to reveal premium info on businesses. Credits are granted when your subscription activates via the billing flow.

Maximum spend per fully-unlocked business: 9 credits (3 scan + 3 email + 3 PDF). Businesses already in the left list skip the scan cost.

For businesses in the left list:

• Each card has a small action row at the bottom with up to three buttons
• Click + Partial Report (3) to reveal signal badges
• Click + Full Analysis (3) to reveal deep analysis
• Click + Email ★ (2) or + Email (1) to reveal the email
• Already-unlocked tiers show ✓ Partial, ✓ Full, ✓ Email
• Once all three are unlocked, the action row disappears automatically

For map "?" pins (unaudited businesses):

• Hover over a gray "?" marker → tooltip shows "Click to unlock — 3 credits"
• Click the pin → confirm modal with business name and current balance
• Click Unlock for 3 credits
• The business moves to the top of your list with a ⏳ Assessing… spinner
• Within 5–10 seconds the assessment completes — real score, grade, and action buttons appear
• You can then unlock Partial / Full / Email the same way as any other list card

Refund policy:

If an assessment fails (network error, missing data) the 3 credits are automatically refunded and the card is removed. A toast notifies you immediately.

Persistence:

• Unlocked businesses stay unlocked across page refreshes
• Re-running the same scan does not charge you again — previously unlocked tiers stick
• Credit balance is always visible in the header and updates instantly on every action
• Click the 💎 badge to see the top-up placeholder (full GoHighLevel billing integration coming soon)

11. ✉ Email Verification Badges

When an email is unlocked, it appears with a small icon indicating its verification status:

• ★ Teal star — verified — Apollo confirmed this email is deliverable. Cost: 3 credits (flat). Safe to email.
• ? Muted question mark — pattern-matched — Apollo guessed this email pattern based on company domain conventions but did not verify it. May bounce. Cost: 3 credits (flat).
• No icon — Email came from website scraping, not Apollo. Quality varies.

Hover over any badge for tooltip details.

12. GHL Integration

1. Click ⚙ Settings in the header
2. Enter your GoHighLevel Location API Key (GHL → Settings → Integrations → API Keys)
3. Enter your Location ID (GHL → Settings → Business Profile → Location ID)
4. Optionally add a nickname, then click Save Account
5. You can save multiple GHL accounts and switch between them

Contacts are tagged automatically: bizscan-DF, bizscan-C, or bizscan-AB plus a niche tag (e.g. niche-plumbers). Duplicate contacts return 422 — GHL deduplicates by email.

13. FAQ

Contact & Support

Built by Evolution X Agency

For support, feature requests, or white-label licensing, contact your account manager or visit the agency dashboard.

BizScan Pro v2.1 · Google Places · Apollo.io · GoHighLevel · Hunter.io